Structural Design

While the never-ending quest to build brand recognition continues, marketers, consultants and brand gurus always keep their eyes open for new avenues of exposure. The determination to achieve brand equity at every opportunity has revealed a truth that we’ve known and preached for decades: packaging matters.

The perfect packaging solution sends a constant stream of messages to wide and differing audiences. Your package speaks to consumers, store clerks, warehouse workers, internal employees, window shoppers: everyone who encounters it. Your package is displayed in homes and in retail outlets, in point-of-purchase displays and in backs of delivery trucks. The truth is, your package is (and should be) everywhere. It is the synthesis of your brand, the expression of everything you aim to be. It is your best connection to your audience.

And UPB is your connection to dynamic packaging. We begin with structure. The dictionary describes structure as the interrelation of all parts as dominated by the general character of the whole. We like to simplify: structure merges with graphics to provide the total package, an effective, efficient, cohesive whole. Which enables you to grow and expand your brand like never before.

Interested? UPB offers an award-winning crew of structural designers who deliver creative ways to secure, display and differentiate your product from that of competitors. Our designers will provide mock-ups with full graphics as well as 3D renderings. They’ll design according to your needs and give you a number of choices. You’ll get your prototypes in days and you’ll be ready for testing and decision-making!

How to Measure A Package (Use your browser's back button to return)

UPB is structural design.